Luke Will

Entrepreneur, digital nomad, and aviation professional with a proven track record of building and scaling businesses across the aviation and travel sectors. Brings a strong focus on strategic growth, operational excellence, digital transformation, and data-driven marketing, with extensive experience supporting organisations through both growth and regulatory complexity.

Founder & CEO of Travel Radar for over ten years, providing executive leadership across strategy, finance, operations, governance, and commercial development. Has worked closely with airlines, private aviation operators, OEMs, airports, lessors, and aviation service providers, developing deep practical knowledge of aviation operations, regulatory frameworks, and aviation law.

Possesses a particular passion for the private and business aviation sector, with an emphasis on operational efficiency, safety culture, regulatory compliance, and sustainable growth. Experienced in advising leadership teams on market positioning, digital strategy, brand development, and operational optimisation within a highly regulated aviation environment.

Get in touch: [email protected]